Shopify vs. Wix – Which one is better? 

Shopify and Wix have been fighting head-to-head when it comes to competing for the title of the best e-commerce website builder available.

What is Shopify?

Businesses can create online stores to sell goods on websites or through social media using the well-known e-commerce platform Shopify. The business additionally offers point-of-sale, or POS, software that companies may sell in their physical stores. 

What is Wix?

Web hosting and website design services are both offered by the cloud-based website builder Wix. For small and medium-sized enterprises, it’s a great ecommerce platform that’s simple to use, customizable, and reasonably priced.  

For small enterprises and brand-conscious entrepreneurs, we advise Wix over Shopify. The latter is better for larger stores and offers higher scalability, but it’s also more expensive and difficult to use. This works great if you require a lot of power, but it’s less suitable if you need to get your work done quicker. 

Themes

Wix 

Wix offers more than 800 templates. While a sizable portion of them are made expressly for e-commerce, many of them are not. They cover practically every market imaginable.  

From web applications to page scrolling: You can modify your site with Wix Corvid, formerly known as Wix Code. Simply go to the Wix Editor and choose “Code” + “Developer Tools” to get started. 

Shopify 

Shopify provides 100 unique themes that are modern and cater to a variety of sectors. However, some themes cost up to $180 and may deter those who just started a business. You can modify the themes by selecting “Edit HTML/CSS” from the Admin Page. 

Mobile Responsive Design

You must first determine whether your store will appear well across all platforms. Remember, mobile commerce is steadily rising. Since March 2020, about 45% consumers reported they have increased their use of mobile devices for online shopping. Thankfully all themes from Shopify and Wix are mobile friendly, so your store will function flawlessly on any devices your customers use. 

Product types

Wix  

 	
 Enables the sale of tangible, digital, and service products like clothes, downloads, and spa treatments. 
 	
 Sells service products but needs an add-on app. 

Shopify  

 	
 Supports services, software, and physical purchase. 
 	
 Requires the integration of a third party to sell digital goods. 

Product Presentations

Wix  

 	
 Built-in capability for product videos. 
 	
 Adding a zoom option is simple. 
 	
 Customizable checkout page lets you advertise your business. 

Shopify  

 	
 Supports several aspects in many variations. 
 	
 Needs the installation of applications to access features like zooming and movies.

Inventory Management

Wix  

 	
 Adds a single or several products. 
 	
 Provides helpful auxiliary features such as visitor analytics and income reporting. 
 	
 Offers the ability to manage inventory and track orders from a desktop or a mobile device. 

Shopify  

 	
Adds a single or several products. 
 	
 Offers tools for internal stock management. 
 	
 Reports on revenue. 

Payment Options

Wix  

 	
 Supports all common payment methods including digital wallets like PayPal, Stripe, and Square. Excluded: Apple Pay and Amazon Pay.
 	
 Does not have transaction costs for a price plan.

Shopify  

 	
 Includes more than 100 distinct payment methods. However, Square is excluded. 
 	
 Transaction fees are applied whenever a gateway apart from Shopify Payments is used.

Why Seller Prefer Shopify over Wix

 	
 Store growth is possible 
 	
 Powerful apps 
 	
 24/7 support 
 	
 Helpful community 
 	
 SEO functionality 
 	
 Flexible subscriptions 
 	
 HTML and CSS editing 
 	
 High loading speed 
 	
 Amazing marketing tools 
 	
 Safe for businesses and customers 
 	
 Reliable uptime

If you want to build your own web shop or have questions relating to e-commerce development platforms or apps, read our blog posts for Shopify and Shopware. Our dedicated outsourcing team can be your collaborator in e-commerce.