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12 July 2022
The duties and responsibilities of an E-commerce project manager
A manager is committed to impose order on chaos and find a solution to an unknown issue in a method you might not understand.
Typical duties for a Project Manager:
· Coordinating activities and exchanging information with business teams, IT/systems organizations, and other project participants. · Picking up new company systems and processes· Helping all e-commerce systems prioritize and plan routine repair requests. · Identifying, defining, and documenting the project lifecycle through interaction between brand/business teams and development resources · Conducting risk assessments and finding potential solutions · Taking responsibility in leading a cross-functional team of analysts, developers, and testers to deliver solutions in a productional e-commerce environment· Taking charge of a multidisciplinary team that includes analysts, developers, and testers · Obtaining an agreement from a variety of distinct organizations to ensure the 360-degree implementation of projects or releases· Incorporating the tasks and integrations required for projects and releases and communicating with existing and prospective providers· Helping in organizing the testing effort acceptability
The e-commerce project manager creates a focused e-commerce strategy to achieve sales goals. The goal of the e-commerce and web manager is to increase the company’s TO through digital channels, whether they are launching an e-commerce site for a brick-and-mortar business, a pure player, or an agency. They oversee and supervise sales operations for the websites under their control since their work is in e-merchandising (content updates, tag line selection, etc.). To increase the website activity, the e-commerce project manager decides which web marketing channels to deploy.Some examples include:
· Organic SEO
· Sponsored SEA
· Social networks
· Email marketing
Theymay also choosetooptimizesalesconversionsbymakingtechnologicalimprovementstothewebsite.
Initiation/Discovery Phase Responsibilities for a PM
· Defining the issue addressed by the project and the achievable goals
· Outlining the project’s generic deliverables and its scope under an RFP
· Assessing of the initial budget and prospective benefits before the project begins
· Organizing a project charter with the fundamental project details, such as the scope, project type, as well as the start and end dates
· Establishing connections with the key project stakeholders and determining the guidelines for future collaborations
Planning Phase Responsibilities for a PM
· Collaborating with clients to create website specifications and gathering personnel for the project
· Drafting a development plan for an e-commerce website that includes a WBS, a budget, a schedule, and workflow diagrams
· Establishing the key performance indicators (KPIs) to gauge the project’s success
· Creating a project premortem analysis and outlining the change management process
Product manager vs. project manager
An organization’s final product, which addresses some customer issues and meets market demand, is delivered by a product manager. They work at the nexus of several departments, formulating sales strategies, contributing to product design and feature development, and creating profit and loss (P&L) statements. Meanwhile, a project manager plays a more tactical and strategic role in project estimating, planning, and implementation. They concentrate on adhering to the project’s timeline and satisfying its criteria, budget, and scope.
Why hire a Project manager?
A project manager is present to tie up any loose ends all stages of the project since e-store development projects can be complicated. An e-commerce project manager not only manages the turmoil and addresses urgent problems but also offers several advantages to all parties involved.
Benefits for DevOps
· There will always be a subject-matter expert to organize the work and keep an eye on the workflow
· All issues of developers will be directed to a project manager in case of emergency
· A project manager will relieve staff members of all administrative duties and maintain productivity
Benefits for you as a client
· You will receive regular updates on the project’s execution and development
· A PM will serve as your point of contact if you need to modify the project’s deliverables or scope
· You will stay on schedule
· Also, you will stay within the allocated resources and budget
Benefits for the project success overall
· A PM will facilitate communication and encourage consistent flow of information between teams to ensure all the tasks are up-to-date and the quality of work is improved
· A team will achieve the desirable results aligned with the project and business objectives
· Potential risks of project failure will be mitigated
If you want to build your own web shop or have questions relating to e-commerce development platforms or apps, read our blog posts for Shopify and Shopware. Our dedicated outsourcing team can be your collaborator in e-commerce.