The duties and responsibilities of an E-commerce project manager 

A manager is committed to impose order on chaos and find a solution to an unknown issue in a method you might not understand.

Typical duties for a Project Manager:

· Coordinating activities and exchanging information with business teams, IT/systems organizations, and other project participants.  

· Picking up new company systems and processes 

· Helping all e-commerce systems prioritize and plan routine repair requests.  

· Identifying, defining, and documenting the project lifecycle through interaction between brand/business teams and development resources  

· Conducting risk assessments and finding potential solutions  

· Taking responsibility in leading a cross-functional team of analysts, developers, and testers to deliver solutions in a productional e-commerce environment 

· Taking charge of a multidisciplinary team that includes analysts, developers, and testers  

· Obtaining an agreement from a variety of distinct organizations to ensure the 360-degree implementation of projects or releases 

· Incorporating the tasks and integrations required for projects and releases and communicating with existing and prospective providers 

· Helping in organizing the testing effort acceptability 

The e-commerce project manager creates a focused e-commerce strategy to achieve sales goals. The goal of the e-commerce and web manager is to increase the company’s TO through digital channels, whether they are launching an e-commerce site for a brick-and-mortar business, a pure player, or an agency.  

They oversee and supervise sales operations for the websites under their control since their work is in e-merchandising (content updates, tag line selection, etc.).  

To increase the website activity, the e-commerce project manager decides which web marketing channels to deploy.

Some examples include:

· Organic SEO

· Sponsored SEA

· Social networks

· Partnerships

· Affiliates

· Email marketing

They may also choose to optimize sales conversions by making technological improvements to the website. 

  

Initiation/Discovery Phase Responsibilities for a PM

· Defining the issue addressed by the project and the achievable goals

· Outlining the project’s generic deliverables and its scope under an RFP

· Assessing of the initial budget and prospective benefits before the project begins

· Organizing a project charter with the fundamental project details, such as the scope, project type, as well as the start and end dates

· Establishing connections with the key project stakeholders and determining the guidelines for future collaborations

Planning Phase Responsibilities for a PM

· Collaborating with clients to create website specifications and gathering personnel for the project

· Drafting a development plan for an e-commerce website that includes a WBS, a budget, a schedule, and workflow diagrams

· Establishing the key performance indicators (KPIs) to gauge the project’s success

· Creating a project premortem analysis and outlining the change management process

Product manager vs. project manager

An organization’s final product, which addresses some customer issues and meets market demand, is delivered by a product manager. They work at the nexus of several departments, formulating sales strategies, contributing to product design and feature development, and creating profit and loss (P&L) statements.  

Meanwhile, a project manager plays a more tactical and strategic role in project estimating, planning, and implementation. They concentrate on adhering to the project’s timeline and satisfying its criteria, budget, and scope.  

Why hire a Project manager?

A project manager is present to tie up any loose ends all stages of the project since e-store development projects can be complicated. An e-commerce project manager not only manages the turmoil and addresses urgent problems but also offers several advantages to all parties involved.  

Benefits for DevOps

· There will always be a subject-matter expert to organize the work and keep an eye on the workflow

· All issues of developers will be directed to a project manager in case of emergency

· A project manager will relieve staff members of all administrative duties and maintain productivity

Benefits for you as a client

· You will receive regular updates on the project’s execution and development

· A PM will serve as your point of contact if you need to modify the project’s deliverables or scope

· You will stay on schedule

· Also, you will stay within the allocated resources and budget

Benefits for the project success overall

· A PM will facilitate communication and encourage consistent flow of information between teams to ensure all the tasks are up-to-date and the quality of work is improved

· A team will achieve the desirable results aligned with the project and business objectives

· Potential risks of project failure will be mitigated

If you want to build your own web shop or have questions relating to e-commerce development platforms or apps, read our blog posts for Shopify and Shopware. Our dedicated outsourcing team can be your collaborator in e-commerce.